Description
A New Way to See a Place
Every pixel in a photograph carries data. The Pictometric series turns that data into design — analyzing the color and tone distribution of the New Zealand destination image and rendering it as a proportional graphic unique to that place.
On the front: the New Zealand Pictometric — a visual fingerprint built from the impossible turquoise of the glacially-fed Lake Tekapo, the vivid purple and pink of the lupins along the shoreline, and the snow-white peaks of the Southern Alps rising behind. On the back: the full Lake Tekapo Southern Alps vintage travel poster from The Postcards Collection — Lake Tekapo, New Zealand — A Color the Camera Cannot Prepare You For.
No two destinations produce the same Pictometric. This one is New Zealand.
The Garment
Garment-Dyed Heavy Cotton Tank | 6.1 oz Ring-Spun Cotton
100% ring-spun cotton, garment-dyed and soft-washed for a broken-in feel from day one. Designed to get better with every wash.
Each wash softens the dye slightly, aging the garment in a way that makes it more yours over time. Take Lake Tekapo with you.
Care
| Wash | Cold, inside out, with like colors |
| Dry | Tumble low or hang dry |
| Iron | Low, never on the print |
| Bleach | Don’t |
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